5 Signs You’re Ready for Bigger Clients

There’s a moment in every freelance career when you start to feel… different. The quick-turn $150 jobs aren’t cutting it anymore. The overly involved startup founder who Venmos you late and changes the brief six times? Hard pass. You’ve grown. You’ve leveled up. But what if you’re not totally sure you’re ready for bigger clients? Here’s how […]

Continue Reading

What is Job Stacking?

The traditional notion of holding a single full-time job is evolving, thanks to shifting workplace dynamics and the rise of remote work. One trend gaining traction is job stacking—a practice where individuals hold multiple jobs simultaneously, often in different industries or roles. But what exactly does job stacking entail, and why is it becoming more popular? […]

Continue Reading

The Role of Unbranded Content in Pharma Marketing

Unbranded content plays a critical role in bridging the gap between awareness and action. Its purpose is to: Educate and Inform Many patients and even healthcare professionals lack a deep understanding of certain diseases or conditions. Unbranded content provides them with reliable, easy-to-understand information, empowering better decision-making. Build Trust By focusing on education rather than […]

Continue Reading

What is Branded Content in Pharmaceutical Marketing?

In the highly regulated and competitive pharmaceutical industry, effectively communicating the benefits of products and services while adhering to ethical standards is a delicate balance. Branded content has emerged as a powerful tool for pharmaceutical companies to engage healthcare professionals (HCPs), patients, and other stakeholders. But what exactly is branded content in the pharmaceutical context, and how […]

Continue Reading

What is AMA Style?

The American Medical Association (AMA) style is a widely recognized citation and formatting style used primarily in the fields of medicine, health care, and scientific research. Developed by the American Medical Association, this style provides guidelines for writing, citing sources, and structuring research papers, ensuring clarity and consistency in scholarly communication. This article will explore […]

Continue Reading

What is the role of regulatory in pharmaceutical copywriting?

In the pharmaceutical industry, regulatory compliance is a cornerstone of all marketing and communication efforts. Regulatory bodies set strict guidelines to ensure that promotional materials are truthful, balanced, and do not mislead healthcare professionals or patients. Understanding the role of regulatory compliance in pharmaceutical copywriting is crucial for copywriters and marketers alike. This article will […]

Continue Reading

An introduction to pharmaceutical copywriting

Pharmaceutical copywriting is a specialized field within marketing and communications that focuses on creating written content for the pharmaceutical industry. This discipline plays a crucial role in how pharmaceutical companies communicate with healthcare professionals, patients, and regulatory bodies. As the industry evolves, the demand for skilled pharmaceutical copywriters continues to grow. In this article, we’ll […]

Continue Reading