What Does Omnichannel Really Mean?
Consumers expect seamless experiences across various channels. The term “omnichannel” has become a buzzword across industries, especially in marketing, retail, healthcare, and customer experience management. But what does omnichannel actually mean, and why is it crucial for brands today? Defining Omnichannel Omnichannel refers to a holistic approach to customer engagement that integrates multiple channels—both online and offline—to […]
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