Why People You Work With Aren’t Family: The Problem with Leadership Calling the Workplace a “Family”

In many workplaces, you might hear phrases like “We’re a family here” or “We treat each other like family.” While this can sound warm and inclusive, the comparison between a workplace and a family is, in fact, problematic. It can have unintended consequences that may affect employee morale, productivity, and mental health. Leadership that refers […]

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An Introduction to Pharmaceutical Copywriting – The Top Things You Need to Know

Pharmaceutical copywriting is a specialized field that blends medical expertise with marketing finesse. Whether you’re new to the industry or looking to sharpen your skills, understanding the fundamentals is essential for creating compelling, compliant, and effective content. Here’s what you need to know: 1. Regulatory Knowledge Is Essential Pharmaceutical copywriting operates in a highly regulated environment. […]

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What Is a Market Shaping Email?

In an exceptionally competitive business landscape, simply reacting to market trends is no longer enough. Forward-thinking companies are proactively shaping the market itself—steering customer perceptions, creating demand, and positioning their solutions as essential. One powerful tool in this strategy is the market-shaping email. Defining a Market Shaping Email A market-shaping email is a carefully crafted communication […]

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